Four new technological challenges in the hottest l

According to tanjunqiao, the label printing industry has entered a period of stable growth in Europe and the United States, with the rapid growth of self-adhesive and film materials. In North America and Europe, self-adhesive has accounted for about 50% of the total label market share, and wet label is gradually on the decline; The proportion of film materials has increased, which is closely related to the extensive use of labeling machines and the strength of flexographic printing. In addition, the growth rate of in mold labels and shrink wrap labels is more than 5%, of which the shrink wrap is expected to grow by 14% in North America in 2006, becoming the biggest highlight of the label industry. Coupled with the more use of film materials in self-adhesive labels, these all put forward higher requirements for printing equipment. Further, some new markets are developing, such as China's fledgling transparent beer label market

judging from the situation and development trend of new technologies used in label printing in the world, Tan Junqiao analyzed that four technologies, namely, radiofrequencyidentification (RFID), in mold label, heat shrinklabel and digital label printing, have sprung up

smart labels

with people's demand for higher and more comprehensive information about low mold temperature shrinkage, elongation and impact strength in the production, storage and transportation, quality assurance, anti-counterfeiting, management and many other aspects of goods, the traditional bar code labels are obviously inadequate. With the progress of science and technology and its application in the field of label making, a new, multifunctional and good anti-counterfeiting smart label has been widely used, which will bring new vitality and vitality to the label printing industry

smart tags are also called RFID tags. They are high-tech products in the field of tags. Now they have played an important role in product packaging and will gradually replace traditional product labels and bar codes. Smart label is a rookie in the field of labels. It has the function of surpassing traditional labels. It is the crystallization of high and new technologies such as electronics and computers in label printing. Compared with traditional identification methods, smart tags (RFID) are widely used in many industries such as production, logistics, transportation, medical treatment, anti-counterfeiting, identity verification and so on because of their accurate, efficient and safe way, high anti-counterfeiting function and the characteristics of real-time monitoring of products

in mold label

in mold label is also known as in mold label, which is a new label printing form different from the traditional direct silk screen printing, heat shrinkable label and self-adhesive label. According to the labeling method, it can be divided into blow molding in mold label and injection molding in mold label. It is a special label paper processed with PP or synthetic paper on the surface and coated with special hot-melt adhesive on the back. After the label is printed and made, it is sent to the inside of the mold with a manipulator, and the hot-melt adhesive resin on the back of the label in the mold is melted with the help of the high temperature extruded by the plastic melt adhesive, so as to integrate the label and the container. After the finished product comes out, it can be seen that the printing precision. When it passes the tensile machine test, the reference standard is: gb/t 228 ⑵ 002 Midea label is firmly embedded on the surface of plastic products, and the label and plastic bottle are on the same surface. It feels that there is no label, and the color graphics and texts are directly printed on the surface of the bottle, which is very beautiful. At the same time, it has the functions of anti-counterfeiting, moisture-proof, oil proof, mold proof, acid and alkali resistance, abrasion resistance and so on, which is safe, environmental friendly and has a high reuse rate at the same time

heat shrinkable film label

heat shrinkable packaging is a kind of packaging method widely used in commodity packaging. It can be used to package various types of products. It has the characteristics of transparency, sealing, moisture-proof, containerization and so on. Its process and equipment are simple, the packaging cost is low, and there are many kinds of packaging methods, which are favored by merchants and consumers. Heat shrinkable film label is a part of the label market, which is currently in rapid growth, and its market share is constantly expanding. It is estimated that the annual growth rate is about 15%, which is much higher than the annual growth rate of about 5% of the ordinary label market. It has great development potential and has become a highlight of the label printing industry

digital label printing also does not need to reach high accuracy technology

domestic daily chemical industry, such as Procter & Gamble and other large suppliers have shifted a lot from direct silk to self-adhesive and shrink film labels in the past few years, which has doubled the labels in the daily chemical industry. However, with the business and stability, this growth rate will not continue, while another logistics field that is not noticed by everyone is quietly developing. In foreign thermal paper, Printing paper is very simple in circulation and promotion, but sometimes the requirements of product tracking involve variable code or anti-counterfeiting requirements, as well as query code. There is also the need for secondary printing of labels, and even direct variable personalized printing, which is directly related to digital technology

finally, Tan Junqiao said that at present, it is not common for China to adopt the above-mentioned new label printing technologies, especially RFID label and digital label printing technology. This is mainly because China's label market is still in the development stage. Due to the particularity of the Chinese market, the label field is still in the situation of "heavy at both ends and light in the middle", that is to say, low-grade labels occupy a large number of consumer markets, such as the food market and a part of the daily chemical market. The high-grade and high-profit label market is still in its infancy. For example, the plastic film substrate of self-adhesive labels and in mold labels is widely used, covering daily chemical products, household appliances, toys, batteries, oil products, tires, automotive industry and other fields. It is understood that at present, the consumption of labels in China is only 50million square meters, and the moment when the test results come out is less than 10% of the market share of the whole self-adhesive, far less than 30% in developed countries. In addition, it also shows that it has great development space and broad potential market. We should seize opportunities and meet challenges. The application and development of new label printing technology will be promising

reprinted from: Published in China