Analysis on the development trend of China's print

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Analysis on the development trend of China's printing machine manufacturing industry in 2010

the data released by China printing and equipment industry association shows that in 2005, China's printing output value was 310billion yuan, and the output value of printing equipment was 11billion yuan. In 2006, the output value of printing equipment was 15billion yuan. In 2007, the total output value of China's printing and equipment industry (excluding paper and paperboard) reached 484.5 billion yuan, of which the total output value of printing equipment was 17billion yuan. In 2009, the total output value of the printing industry was 515billion yuan, an increase of 8.4% over the previous year; The total output value of printing equipment was 15billion yuan, a decrease of 7% over the previous year; The output value of printing equipment was 33billion yuan, an increase of 5.8% over the previous year

from the data of these years, we can find that the output value of printing equipment was 11 billion yuan in 2005, 15 billion yuan in 2006, 17 billion yuan in 2007, and 15 billion yuan in 2009. From 2005 to 2009, the total output value of printing equipment hovered at the level of more than 10 billion yuan. Although it increased steadily, there was never much growth momentum. The main reasons are as follows:

the high-end market encounters monopoly varieties, and the technology needs to be improved

when it comes to printing equipment manufacturing enterprises, many people's first reaction is that Heidelberg's export proportion to emerging countries will also be greatly increased, Manroland, Komori, gaobao, etc. Indeed, there are not many internationally renowned enterprises in the domestic printing equipment manufacturing industry, such as Han's Guanhua, beiren Shanghai Electric and other enterprises, that's all

in view of the problems faced by the printing equipment manufacturing industry, Mr. Lu Bing, a senior consultant of China printing and equipment industry association, said in recent years that at present, domestic printing equipment in the market is mostly medium and low-grade products, while real high-level and high-quality products are very few; In addition, the technical standards of the domestic printing machinery manufacturing industry are low, which cannot reflect the actual needs of the printing industry. It is precisely because of these problems that the high-end printing machine market in China's printing industry is still monopolized by foreign products

for domestic printing machinery manufacturing enterprises, the gap with international production technology is obvious to all. At present, the standards implemented by production enterprises are national standards, and there is a big gap between national standards and international standards. In the long run, how can we integrate with international standards and compete with foreign products? For manufacturing enterprises, they should not only improve and update their own hardware facilities, but also update their technology. Only in this way can domestic printing equipment be recognized by foreign countries. For example, Europe has relatively strict conditions for imported printing machinery and equipment, requiring products to pass Ce (confirmateeuropenene) certification. These materials also have great potential in electric infrastructure, which is one of the more stringent indicators. When obtaining the CE mark, printing machinery manufacturers can directly follow the European standard en1010 "mechanical safety - Mechanical safety of printing machinery and paper processing machinery in design and structure". Those who have not passed the CE safety certification cannot be sold in the European market. However, at present, China has not established a safety standardization system for printing machinery, and the equivalent transformation of safety standards formulated by the international standardization community has just begun

in the networking era, enterprises enter the era of product + publicity

China's printing equipment manufacturing enterprises are rarely recognized internationally. In addition to a certain gap in product technology, there is also a gap in external publicity. According to relevant data, according to the 2009 survey, 93% of Chinese enterprises have not tried online promotion, while only 16% of enterprises in developed countries have not participated with strong R & D strength. Futurists have predicted that the 21st century will be a digital, networking and multimedia century, and the Internet has entered thousands of households. At this time, network publicity came out at the right time, becoming the favorite of the times and a powerful form of enterprise and product promotion

with the rapid development of Internet, the influence of Internet in today's society is expanding rapidly, and Internet publicity has also become an effective way for enterprises to grow and develop rapidly. The advantage of online advertising is that it is not limited by the layout and amount of information of paper media, and can transmit a large amount of product information and enterprise related introductions to the public. For example, the online advertising space of a printing equipment manufacturing enterprise can reflect the basic information of the product and the name of the enterprise. But when you click to enter the page, you can learn all the parameter information of the corresponding product and all the information dynamics of the manufacturing enterprise, This is unmatched by paper advertising

The 21st century is the era of Internet, and it is also the era when enterprises enter the era of product + network publicity. Only good products combined with good marketing and publicity methods can make enterprises grow healthily and rapidly

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