Analysis on the development trend of door and wind

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Analysis of the development trend of the door and window industry in the second half of 2016

in 2016, less than one third was left. Looking at the previous door and window industry, the "reshuffle" of the industry has become the norm. Some enterprises are developing with irresistible momentum, and some enterprises are facing development difficulties. In today's Internet era, opportunities and challenges coexist. According to the previous status of the door and window industry, what is the development trend of the door and window industry in the second half of the year

there are infinite business opportunities in the high-end door and window market

the detection speed is fast, and the test piece is placed vertically on the torque plate when measuring

in recent years, the overall economic level of the country has improved, and the number of high-end consumers in the country has increased continuously. According to the survey, as of 2015, the number of 6million high net worth people in Chinese Mainland was about 3.14 million, an increase of 240000 over last year, with an increase rate of 8%. High end consumption has increased unabated, and the transaction volume of luxury houses has also increased significantly. More consumers are looking at the high-end door and window market. According to the survey data in the first half of 2016, the sales of high-end household products in the first half of this year increased by five times compared with the first half of last year, of which the sales of high-end doors and windows accounted for about 60%, which also brought infinite business opportunities to the high-end door and window market

for high-end consumers, they pay more attention to whether the quality and design of doors and windows are high-end and whether the grade of the whole home can be improved than the price. Therefore, when high-end doors and windows are heated, door and window enterprises still need to work hard in product appearance design and product quality to win more high-end consumers

Since the second quarter of this year, the NDRC, the Ministry of industry and information technology, the Ministry of Finance and other departments have issued a number of policy documents to promote the transformation and upgrading of the manufacturing industry: the general office of the State Council issued the guiding opinions on promoting the steady growth of the building materials industry, adjusting the structure and increasing efficiency, the guiding opinions on deepening the integrated development of manufacturing and interconnection, optimizing the industrial layout and organizational structure, Prior to this, the Central Committee and the State Council issued the national innovation driven development strategy outline, which requires the development of intelligent green manufacturing technology to promote the manufacturing industry to the high end of the value chain. In addition, the national development and Reform Commission and the Ministry of industry and information technology also jointly issued the notice on the implementation of major engineering packages for the upgrading and transformation of the manufacturing industry

the opinion points out that we should speed up industrial transformation and upgrading and develop high-end glass. Improve the building energy-saving standards, and promote the application of Low-E coated glass plates, real (medium) air glass, safety glass, personalized curtain walls, photovoltaic light and heat integrated glass products, as well as energy-saving doors and windows that meet the needs of energy-saving transformation of existing buildings. We will actively develop new products such as fire-proof glass plates and electrochromic glass for buildings, and develop structural and functional integrated glass plates and products required for agricultural planting and sightseeing greenhouses in combination with the development of facility agriculture and the construction of beautiful villages

in this regard, some experts analyzed that China's manufacturing industry is now in a major turning point, and whether its transformation and upgrading is smooth will also affect the overall development of the national economy. As a part of the manufacturing industry, door and window enterprises will also face the challenge of transformation and upgrading, especially in "strengthening innovation", "improving technology", "improving quality" and other aspects. These measures seem simple, but it is not easy for the door and window enterprises to implement them

interconnection is not the master key, and products and services are the fundamental.

the hot "interconnection +" in 2015, starting the oil pump has allowed many enterprises to see business opportunities and develop in combination with interconnection thinking. By this year, the industry's perspective on Internet + has gradually returned to rationality and began to realize that Internet is only a tool, not a master key. First of all, in terms of products, for large home decoration products such as doors and windows, consumers pay more attention to the experience of products, but they can't feel it directly through the Internet. Second, in terms of services, consumers need to improve the one-stop service from pre-sales, in-sales to after-sales. Through the Internet, enterprises 3. Hydraulic oil: they must often check the liquid level of oil tanks and replenish oil in time; Generally, the oil should be changed every 2000 to 4000 hours of application; But the most important thing is that the service with the oil temperature not exceeding 70 ℃ is difficult to achieve

for traditional door and window enterprises, no matter how cool the Internet thinking is, it can't compare with high-quality products and perfect services. At present, most door and window enterprises prefer to take "Internet +" as their own promotion method rather than the main marketing means. Although many door and window enterprises are committed to developing the o2o double line sales model, the "doing well in products and services is fundamental" is still the persistence of most door and window enterprises

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